Presstitute is a term that applies to journalism that is misleadingly tailored to fit a particular partisan, financial or business agenda. Coined by Gerald Celente. This is often used by independent journalists and writers in the alternative media in reference to journalists and talking heads in the mainstream media who give biased and predetermined views in favor of the government and corporations, thus neglecting their fundamental duty of reporting news impartially.
When a journalist or media source whose news coverage is considered to be inappropriately influenced by business interests, political motives, such type of paid biased media practices known as Presstitution.
The Press Council of India – the official Indian watchdog on media ethics – conducted a limited study of the widespread practice of “paid news” in India in 2010. In a report issued in July 2010, it stated that “paid news” is a pervasive, structured and highly organized practice in Indian newspapers and other media outlets, where news space and favorable coverage is exchanged for money.
As according to Paranjoy G Thakurta, In recent years, corruption in the Indian media has gone way beyond the corruption of individual journalists and specific media organizations – from “planting” information and views in lieu of favours received in cash or kind, to more institutionalized and organized forms of corruption wherein newspapers and television channels receive funds for publishing or broadcasting information in favour of particular individuals, corporate entities, representatives of political parties and candidates contesting elections, that is sought to be disguised as news.